With ongoing support from tourism-related businesses, the California Marketing Renewal was approved with an overwhelming 93 percent of the vote!!!
This is a milestone moment for California’s tourism industry. Because of the YES vote, Visit California can continue its marketing programs. Currently, $300 million is allocated for the next six years to keep California competitive as a premier tourist destination. Visitors from around the world spend more than $100 billion in California every year, and with this continued funding, Visit California will be able to help increase the amount those visitors spend at California businesses year after year.

Once again, thank you for your support. Without you, none of this would be possible. I look forward to continuing our work together as we remain strong with our efforts to market this great state.

Sincerely, Caroline Beteta
President & CEO
Visit California